F2014.2 Team 2

Who we are...

Our team is BMS Media, and consists of Bob Schumann, Simon Hoffberger and Michael Calo, three senior, Management: Technology, Innovation and Entrepreneurship majors in the College of Business. Our primary ventures surrounded the creation of a small business media firm that provided several businesses with modern advertising methods that catered to their expansion of web-based material. Simon, from Atlantic City, NJ applied his previous knowledge and skills in software such as Final Cut Pro, Photoshop and Aperture. His previous ownership of the necessary resources including the Canon 7D camera, MacPro Desktop and required software, which enabled our team to address all customer needs without additional expenses. Bob, from Philadelphia, PA was responsible for networking, customer acquisition and the design and development of a Realty Staging website. Michael, our third and final member, was primarily responsible for coordinating the needs of the customer with the creation of the E-Card, as well as communicating and working with the customers included in our side ventures.











Business Model Canvas: https://canvanizer.com/canvas/EdZtR09aVdE

Note: Successful (Green), Failure (Red), In Progress (Blue)

Lessons Learned and Advice for Future Entrepreneurial Students:

1-     Do your best to break out of the JMU bubble. Students are generally broke and establishing a target market outside of the University will most likely bring you more capable buyers and more profitability.

2-     Obviously, don't procrastinate. The lack of exams tends to downplay the importance of staying ahead and being proactive in your ventures. Get started early will make the final deliverables much easier to complete as you have already done most of the work

3-     Talk to as many people as possible. It is crucial to get constant feedback on new ideas and adjustments you plan on making. What sounds great to you might not be as appealing to potential buyers and your attempted target market. Weekly surveys helped us realize which ventures had potential to turn out profitable and had sustainable interest.

4-     Try to enjoy the chaos. The whole project seems really stressful and unachievable at the start but your success is highly dependent on your attitude. If possible, start ventures that incorporate your skills, interests and hobbies, as this will allow you to become more engaged in the project and be more optimistic about the work that lies ahead. In combination with starting early, one’s attitude and positive outlook on project progression is a prominent component of team productivity and enjoyment with the semester.